“His Assitant”, Dark Fiction by Patrick Crossen, is now live at The Chamber.
Patrick Crossen is a writer living in Pittsburgh, PA trying to balance reading, birdwatching, writing, and breathing. When he’s not writing, he’s eagerly checking under bushes and stones for the pixies he knows are watching his every move. But he’s not paranoid.
I have developed a new, inexpensive way of advertising The Chamber.
I am always for new ways to advertise The Chamber, especially if they are free. Over the last few weeks, I have been toying with one and it seems to be working. I haven’t noticed any significant increase in traffic yet, but I do get reports that people have been reading the so-to-speak ads.
For some time, I have had an account at Google Maps to review certain restaurants and other public venues I attend. Now and then, I get a note that someone liked my review. It dawned on me that if I create an account under The Chamber’s name, I will get a little free advertising for the magazine, especially when someone follows the link from my avatar to the website.
Advertising little mom-and-pop shops in south Arkansas will not garner me a lot of attention. However, I often travel between here and Midland, TX, passing through Dallas-Ft. Worth when I do. There are a lot of very big establishments along the route (think Buc-ee’s Travel Center). I also occasionally stay at La Quinta and dine at big chains. A lot of travelers check the Google Map reviews for info on these places.
Therefore, I review every place I can, but the larger the venue, the more I focus on it. Two people may read my review of El Toro Mexican restaurant in Dumas during a month, but 200 may read my review of Buc-ee’s along I-30 east of Rockwall, TX.
So far, I get notified now and then that someone liked my review. So I know people are reading them.
Stay tuned. I will provide updates on this strategy when something of note happens.
The Chamber Magazine publishes new dark stories and poems every Friday at 10:00 a.m. US central time. Take a moment to check out what is now online at The Chamber Magazine…
The Chamber Magazine publishes new dark stories and poems every Friday at 10:00 a.m. US central time. Take a moment to check out what is now online at The Chamber Magazine…
Yesterday, I remodeled, so to speak, the Chamber Gift shop by eliminating all the dozens of individual items and installing six collections, which is a feature Zazzle has, in which merchandise is grouped around a theme…
Yesterday, I remodeled, so to speak, the Chamber Gift shop by eliminating all the dozens of individual items and installing six collections, which is a feature Zazzle has, in which merchandise is grouped around a theme. Now instead of having to scroll though scores of individual objects, a reader can choose one of the six collections (The Chamber Magazine Collection, Famous Authors Collection, Quotes from the Darkness Collection, Cyberpunk Collection, Steampunk Collection, and The Dark Collection) and go directly to the page for that them. Alternatively, he/she can just follow the link in read above the collections to the homepage of the The Chamber’s Zazzle page and peruse everything.
I also added a block below the collections to my books (both fiction and blank notebooks/ journals) on Pinterest. Clicking on a book will take you to the Pinterest entry on that book. Click on the Pinterest image and you will be taken to the Amazon page for that book, where it can be purchased. This is just a short, easy way for visitors to see the works available and to go to Amazon while I develop something a little grander and easier to use.
I also took all of The Chamber’s cover art, which is that widget in the upper right of the website, and collected it onto another page. Although I have fun creating these covers, it does take some time and effort and I hate to see each of these viewed by the public for only a week or two and then to disappear forever. So, I put them all in one page, which I will update periodically. I also linked this page to The Chamber, so they can be found there also.
Hopefully, I will be making a few more changes soon.
As you may know, I love YouTube. I watch it instead of regular broadcast TV and even in place of cable/pay TV. Its 10-15 minute programs really appeal to my short attention span that wants to hop constantly from subject to subject.
Just now, I finished watching one of the weirdest yet also one of the best YouTube videos I have seen.
This is on Minty’s Comedic Arts, a YouTube channel based in Australia and which focuses movie reviews, usually along the lines of horror. This is one of my favorite channels. Mark Bishop, the host, does a terrific job of bringing out the fascinating highlights of movies while still being entertaining.
Tonight (I saw it tonight; the video was actually produced two years ago), Minty talked about the scariest/ weirdest commercial he ever saw. Now that I have seen it, I have to say that it is the scariest, weirdest commercial I have ever seen.
I bring it up here, because it is somewhat dark and it was influence by famed horror filmmakers such as David Cronenberg, director of Scanners, Videodrome, The Dead Zone, The Fly, A History of Violence, Eastern Promises, et cetera.
This video is so weird yet so brilliant in so many ways. I love the way Mark Bishop presents this in a way that is quite suitable for the bizarre nature of the film.
I will stop here. Watch the video. Let me know your impressions.
The ad I uploaded recently was too small to work well with Pinterest. Therefore, I created this one. Let me know what you think. I also created a new feature image, which is at the bottom of the page.
The ad I uploaded recently was too small to work well with Pinterest. Therefore, I created this one. Let me know what you think. I also created a new feature image, which is at the bottom of the page. The feature image will be primarily for use on WordPress. Both are currently linked to Amazon. I designed it for maximum impact with the simplest possible design to evoke an emotional impact while getting across the most essential information. In the Internet age, anyone wanting to know more can Google the title or my name.
The other day I was surfing through Pixabay.com searching for header material, when I came across some strikingly beautiful abstract designs. Tonight I created some headers from them. Let me know what you think. I think that by making my website more appealing to the eye, I will attract more visitors and thus more potential buyers of my works.
Tonight I found out that on November 11, YouTube channel Typical Books mentioned A Tale of Hell and Other Works of Horror among its new releases in November. Check out the clip. My section is probably less than thirty seconds, but it is nice to be mentioned somewhere.
I decided to toy with marketing by creating posters for my short stories. The basic idea is just to quickly create something that will grab people’s attention and get my name in front of them. If they read the story, which can be found online, then maybe they will like my writing style and look up my other stories and buy my books. This particular story can be found in my collection The Scent and Other Stories. Note the link goes directly to where you can purchase a copy.
I can create a poster like this in only a few minutes. So I can create one while on the phone with someone or while killing time while waiting for my wife to finish dressing, etc. Then I put them on this website with the appropriate tags and then on Pinterest where people go to find beautiful posters and art.
The original photo is by Ashley from Pexels.com. I photoshopped it in a few minutes to give it a haunting, dreamlike feel, which is appropriate for the story.
Note also that I used the poster to create a header for another little bit of advertising.
Comments?
I am beginning to see sales via IngramSpark that are better than I saw at Amazon. I will be moving more books to IngramSpark soon.
Just now I checked my IngramSpark account to get the ISBN for A Tale of Hell and Other Works of Horror. I was pleasantly surprised to find that since having published A Tale of Hell… on October 21, I have sold five copies (including one author’s copy I bought at a discount). This is definitely more print copies (and probably more than the number of Kindle versions) than I ever sold in four years on Amazon. I did give away a lot of Kindle versions as promotions. So, maybe the promotional giveaways are working in a weird, ironic way.
I have no indication of where these were sold or who bought them.
I have always thought that Amazon prices its print copies so high that it drives customers to their Kindle versions. Its print copies are not great nor vey professional in their quality. These factors also undoubtedly drive customers to Kindle.
Yeah, branching out to IngramSpark was a good idea.
I will therefore be moving Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover to IngramSpark soon. I have already started a draft there. I will start looking at moving the e-versions there as well.
Thank you very much to those of you who have purchased a copy.
For those of you who haven’t yet bought a copy, IngramSpark distributes to over 39,000 book retailers worldwide. Ask for one at your local bookstore. I am researching which stores do sell these. So far I have found that you can get them through Books A Million (though these may be just the Amazon version), Barnes and Noble, and Powell Books. These are print-on-demand, so they probably won’t be on the shelves. You will probably need to order them.
Please retweet or share this article with your friends.
Since I published A Tale of Hell and Other Works of Horror with IngramSpark, I am going to different bookstores online and searching them for my works. Just now, I found that Powell Books can order my print books. I know Barnes and Noble can get them as well. I will keep you updated as I find more. IngramSpark is supposed to make my works available via print on demand to over 39,000 retailers. Ask your local bookstore for them.
Here’s wishing each of you a fun Halloween!
As you no doubt noticed, I have selected another theme style for my website. After having had the last one for several years, I re-evaluated it and decided to improve my marketing and branding by improving the readability of my website. Therefore, I chose a simpler design (not surprisingly called “Hemingway Rewritten”) with higher contrast then enlarged the font and simplified it by going with a non-serif similar to Word’s popular Arial. I also designed a better header in which I used a public domain image available from Pixabay.com. I think these few touches will improve its readability greatly. I will be tweaking the website over the next few weeks. Though it is still way too early to tell, I may be getting a few more visitors than usual this morning, but we will see how it’s going after a week.
Let me know your thoughts on the new design and if you have any recommendations.
Don’t forget to like, comment, and follow.
Hasta luego.
As of 11:15 a.m. CDT, The Scent and Other Stories is #94 on Amazon’s list of free Best Sellers in Mystery, Thriller & Suspense Literary Fiction. What impact does the cover design have on sales?
As of 11:15 a.m. CDT, The Scent and Other Stories is #94 on Amazon’s list of free Best Sellers in Mystery, Thriller & Suspense Literary Fiction.
I am happy to see that people have an interest in it. I am looking forward to seeing the results of today’s giveaway after the numbers come in, which should be tomorrow morning, taking into account other time zones.
I have to ask myself if the new cover has anything to do with people’s interest in it. Looking at the diagram of today’s 100 best sellers in this category, the new cover makes it stand out from all the others. With a photograph of a young lady looking directly at the viewer on the cover, the book may have a subtle psychological effect on viewers, because the human mind has evolved to be attentive to faces and to remember intricate details in them. Her eyes are also big and open, which is characteristic of people who like or love someone they see. This may have an additional psychological impact, because the viewer finds himself/herself suddenly looking into the face of someone who likes him/her.
When I design covers in the future, I will try to orient them toward a photo of someone attractive who looks directly at the viewer and whose gaze says, “I like you.” I suspect people will tend to naturally remember this cover more versus covers of people looking away or not of a person.
I am considering putting out another edition of The Scent… just to change the title to make it pop up more often in search results. The primary place people search for keywords is in the title of a work. Ergo, critical keywords should be placed in the title. These should be keywords that reflect the intrinsic nature of the work. For The Scent… I am considering modifying the subtitle and swapping it out for the current title resulting in Stories from the Dark Side of Love: The Scent and Other Short Fiction. I will need to work on the subtitle more, but that’s an initial draft at least.
Let me know what you think.
Don’t forget to like, comment, and follow.
Hasta luego.
As I may have mentioned, sometime back I decided to publish a print edition of A Tale of Hell and Other Works of Horror on Ingram Spark as well as with Amazon. I have been working diligently toward that goal over the last few weeks. As I get ready to go to publication, there are a few things I would like to point out:
As I may have mentioned, sometime back I decided to publish a print edition of A Tale of Hell and Other Works of Horror on Ingram Spark as well as with Amazon. I have been working diligently toward that goal over the last few weeks. As I get ready to go to publication, there are a few things I would like to point out:
This new edition will be a glossy paperback 5″x8″ in size and 238 pages. The cover design is below. I am still working out the price (somewhere around $15-$20 maybe), but I am keeping it as low as I reasonably can and still make a reasonable amount off each book sold.
I am finding out that shipping costs make the biggest part of a book’s price.
I am enjoying working with Ingram Spark much more than I did with Amazon. Amazon’s process is faster, much simpler, and easier, but I don’t think the product is as good as Ingram Spark’s will be. Ingram Spark gives you much more control over the final product. They also give you much better advice on how to maximize sales.
Although Amazon supposedly uses the same distribution network as Ingram Spark, I suspect/hope that I will have much better print sales. Amazon requires an author to price his/her print book at least 20% more than the Kindle version. Apparently, they are pushing their ebooks over print because they are cheaper to produce and probably much easier to distribute. I suspect they may be doing the same in distribution.
After A Tale of Hell and Other Works of Horror comes out on Ingram Spark, I plan to publish Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover with them as well. That may be in about a month more or less.
I am going to experiment with advertising on Pinterest by promoting the cover design for A Tale of Hell… on there. I am also considering just developing a spectacular but subtle ad and seeing how that does.
Let me know what you think.
Hasta luego.
Phil Slattery, Writer, Publisher 