Tag: marketing

New Ad for Facebook

I created a new ad for displaying on Facebook today. Of course, I used the cover of A Tale of Hell and Other Works of Horror. I wanted to emphasize that it is out there waiting to be purchased, so in the biggest letters and in the most contrast to the background and to show the format that is most widespread based on my research, I put “Paperback Available Now”. I did not put it in all caps as some people might see that as (metaphorically) shouting at them and make them uncomfortable (ironic when you consider the subject matter of the book).

I then mentioned “print on demand” to suggest they probably won’t find it on shelves but can order it. I then listed the biggest chains where someone can find it.

Finally, I put “also available on Amazon Kindle at the end, because I am not emphasizing that as much as the print version or where it can be found.

To keep the text from seeming jumbled and to keep it varied, I put the most important points of my message in white, which has the highest contrast to a black background. Then I chose yellow, which will be a bit more subdued but still quite prominent for the rest. I chose black for the background because that seems to be the color most associated with death, evil, and all the other things a horror novel might encompass. Also, in my opinion, it makes the other colors pop out and it blends with some of the colors in the cover shot.

Of course I can use this in a lot of places besides Facebook.

Let me know what you think.

Update on “Murder by Plastic”

This being Veteran’s Day, I had the day off. I intended to spend most of the day writing on Shadows and Stars, on which I have spent a few hours so far, but I have also accomplished something else. After some editing, I submitted the stage version of “Murder by Plastic” my flash fiction thriller, to Lakeshore Players Theatre 17th Annual Ten-Minute Play Festival. I should know if I am a semi-finalist by the end of January.

Phil Slattery portrait
Phil Slattery March, 2015

The Lakeshore Players do not pay a lot, therefore for me the reward is more publicity and exposure for me and my works (should I win, of course). Sometimes this is more valuable than the financial rewards. This is how I feel about short stories and flash fiction. Short stories, for most of us, pay little if anything. The biggest payment to an author is in the exposure. It keeps your name in front of the public.

I am also finding out that there is more than one way to gain exposure as a writer. There is the publication of the work itself , the pre-publication publicity, and the subsequent sales and critical opinions (which, granted, may be good or bad) and renown if it a popular work. And there is the publicity to be gained by writing about the creative process and/or publicizing it before the work is published. Everything I see about publicizing and marketing one’s works boils down to getting one’s name in font of the public as often as one can. This often involves blowing one’s horn for the most miniscule of reasons.

As you may have noticed, getting my name before the public is what this article is doing right now.

Comments?

A public service reminder from Phil Slattery
A public service reminder from Phil Slattery

My Works are Available at a Book Retailer near You

Since I published A Tale of Hell and Other Works of Horror with IngramSpark, I am going to different bookstores online and searching them for my works. Just now, I found that Powell Books can order my print books. I know Barnes and Noble can get them as well. I will keep you updated as I find more. IngramSpark is supposed to make my works available via print on demand to over 39,000 retailers. Ask your local bookstore for them.

Announcement: Publication in The Sirens Call E-Zine

Slattery
Aztec, New Mexico 2017

I am proud to announce that today three of my works of horror microfiction (“Shadow Men”, “The River of Lost Souls”, and “Walking through Downtown”) were published in The Sirens Call E-Zine. Please feel free to take a moment to visit their wonderful online magazine. You will find my stories on pages 19, 53, and 54. You will also find an ad publicizing A Tale of Hell and Other Works of Horror on page 170, but it is the same one as I have on the homepage of my website.

Let me know what you think of my stories.

Hasta luego. Wear your mask.

Update October 26, 2020: Book Covers and Progress on Shadows and Stars

I was going through my electronic files tonight and came across a couple of alternate covers for a couple of my works. I thought I would post them up just to show them off. I don’t think I have posted them before, but I might have. Let me know what you think of them.

Of course, once they are posted here, I will post them on Pinterest, thus generating a smidgen more publicity for the works shown.

Also, I have been working steadily on Shadows and Stars over the weekend. I am making some good progress. I am editing it page by page trying to get a reasonably complete draft. I think I will make it, but I don’t know when I will have it done. Right now, I am on page 71 of about 300. I really like what I have accomplished over the last week or so. I am trying to refine it down to a gnat’s ass with supporting details, clues as to what will happen (but not foreshadowing per se). Tonight I have been working on describing an alien carnival. I have to use my imagination to show things that set the stage for future events while saying something about the nature of the alien society. It’s quite an interesting journey. I get to visit a fiesta on another world–at least in my mind.

Take care and hasta luego. Wear your mask.

Let me know what you think of the covers. I might use them some day.

New Edition of A Tale of Hell and Other Works of Horror to be Out Soon

As I may have mentioned, sometime back I decided to publish a print edition of A Tale of Hell and Other Works of Horror on Ingram Spark as well as with Amazon. I have been working diligently toward that goal over the last few weeks. As I get ready to go to publication, there are a few things I would like to point out:

This new edition will be a glossy paperback 5″x8″ in size and 238 pages. The cover design is below. I am still working out the price (somewhere around $15-$20 maybe), but I am keeping it as low as I reasonably can and still make a reasonable amount off each book sold.

I am finding out that shipping costs make the biggest part of a book’s price.

I am enjoying working with Ingram Spark much more than I did with Amazon. Amazon’s process is faster, much simpler, and easier, but I don’t think the product is as good as Ingram Spark’s will be. Ingram Spark gives you much more control over the final product. They also give you much better advice on how to maximize sales.

Although Amazon supposedly uses the same distribution network as Ingram Spark, I suspect/hope that I will have much better print sales. Amazon requires an author to price his/her print book at least 20% more than the Kindle version. Apparently, they are pushing their ebooks over print because they are cheaper to produce and probably much easier to distribute. I suspect they may be doing the same in distribution.

After A Tale of Hell and Other Works of Horror comes out on Ingram Spark, I plan to publish Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover with them as well. That may be in about a month more or less.

I am going to experiment with advertising on Pinterest by promoting the cover design for A Tale of Hell… on there. I am also considering just developing a spectacular but subtle ad and seeing how that does.

Let me know what you think.

Hasta luego.

Update of August 31, 2020: Another Marketing Idea

At Buzzard Beach, Arkansas
At Buzzard Beach, Arkansas

As you may have noticed, occasionally I post an article in German. I speak some German, ergo I have an interest in things German, particularly German literature.

In the future, you will start seeing more articles post around 1:00 a.m. Central time or later. This is so they will appear in Germany around 8:00 a.m. or later.

Germans rank about #4 or #5 in buying my works, so they have a fair market share that I would like to expand.

You will also see me post at other odd hours in the US to appeal to a market somewhere else around the globe, e.g. India (my #2 audience) or Australia.

Don’t forget to like, comment, and subscribe.

Update of August 31, 2020: Another Marketing Idea

At Buzzard Beach, Arkansas
At Buzzard Beach, Arkansas

As you may have noticed, occasionally I post an article in German. I speak some German, ergo I have an interest in things German, particularly German literature.

In the future, you will start seeing more articles post around 1:00 a.m. Central time or later. This is so they will appear in Germany around 8:00 a.m. or later.

Germans rank about #4 or #5 in buying my works, so they have a fair market share that I would like to expand.

You will also see me post at other odd hours in the US to appeal to a market somewhere else around the globe, e.g. India (my #2 audience) or Australia.

Don’t forget to like, comment, and subscribe.

Update of August 31, 2020: Another Marketing Idea

At Buzzard Beach, Arkansas
At Buzzard Beach, Arkansas

As you may have noticed, occasionally I post an article in German. I speak some German, ergo I have an interest in things German, particularly German literature.

In the future, you will start seeing more articles post around 1:00 a.m. Central time or later. This is so they will appear in Germany around 8:00 a.m. or later.

Germans rank about #4 or #5 in buying my works, so they have a fair market share that I would like to expand.

You will also see me post at other odd hours in the US to appeal to a market somewhere else around the globe, e.g. India (my #2 audience) or Australia.

Don’t forget to like, comment, and subscribe.

Update of August 31, 2020: Another Marketing Idea

At Buzzard Beach, Arkansas
At Buzzard Beach, Arkansas

As you may have noticed, occasionally I post an article in German. I speak some German, ergo I have an interest in things German, particularly German literature.

In the future, you will start seeing more articles post around 1:00 a.m. Central time or later. This is so they will appear in Germany around 8:00 a.m. or later.

Germans rank about #4 or #5 in buying my works, so they have a fair market share that I would like to expand.

You will also see me post at other odd hours in the US to appeal to a market somewhere else around the globe, e.g. India (my #2 audience) or Australia.

Don’t forget to like, comment, and subscribe.

Update, August 22, 2020: Large Print Edition of A Tale Of Hell…Coming Soon

portrait of Phil Slattery
Hasting’s, Farmington, New Mexico, October, 2015,

I have decided to produce a large print edition of A Tale of Hell and Other Works of Horror  for the visually challenged. I don’t know when it will be out, hopefully soon.

The mechanics of converting to large print are simple. Changing the font to 18-point vs. 12 was easy enough, but now I have to contend with the font that was larger than the original 12-point and the space between paragraphs. What size do I want to make them?

The larger print, of course, means more pages, so the price will have to increase accordingly, but I will keep the increase to a minimum. I will also have to review the Americans with Disabilities Act (ADA) guidelines and ensure that I am following their advice. This means I may have to change the font from a serif to a non-serif and make other minor adjustments.

Once I have accomplished changing A Tale of Hell… I will look at adapting Click, The Scent and Other Stories, and Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover to large print as well.

Thoughts? Comments?

Don’t forget to like and subscribe.

Ad for A Tale of Hell
New ad created August 19, 2020.

 

Update, August 22, 2020: Large Print Edition of A Tale Of Hell…Coming Soon

portrait of Phil Slattery
Hasting’s, Farmington, New Mexico, October, 2015,

I have decided to produce a large print edition of A Tale of Hell and Other Works of Horror  for the visually challenged. I don’t know when it will be out, hopefully soon. Changing the font to 18-point vs. 12 was easy enough, but now I have to contend with the font that was larger than the original 12-point and the space between paragraphs. What size do I want to make them? The larger print, of course, means more pages, so the price will have to increase accordingly, but I will keep the increase to a minimum. I will also have to review the Americans with Disabilities Act (ADA) guidelines and ensure that I am following their advice. This means I may have to change the font from a serif to a non-serif and make other minor adjustments.

Once I have accomplished changing A Tale of Hell… I will look at adapting Click, The Scent and Other Stories, and Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover to large print as well.

Thoughts? Comments?

Don’t forget to like and subscribe.

Ad for A Tale of Hell
New ad created August 19, 2020.