I have been watching some YouTube videos today about how to sell books on Amazon. The speaker showed the Amazon pages of authors who sell lots of books. While he talked about keywords (which are important) I looked at the page layout, colors, and number of books listed, which were a lot for each other. Long story short, I started thinking about how I can change some things on the website to sell more books. Rethinking keywords is just a part of the overall plan.
The obvious thing hit me a few minutes ago. I should check out the websites of famous authors and learn from them instead of assorted unknown hacks on YouTube. Don’t get me wrong. I love YouTube and watch it way more than any other channel and there are a lot of pros and artists on there, but I have been paying more attention to the hacks lately.
I checked out stephenking.com, danbrown.com, jkrowling.com, and jgrisham.com. Again the obvious hit me. First, unlike my website, theirs are not weblogs. Theirs are primarily about their books. But their websites are more than simple bookstores.
Each author’s works fall into a genre, a theme, or a certain atmosphere. In effect, each author builds his/her own universe. The websites, intentionally or not, draw the reader into that universe. For example, Stephen King’s universe is one of horror while J.K. Rowling’s is one of magic and youth. Dan Brown’s universe is one of mysterious symbols. Authors exist in parallel universes.
Therefore I need to do some literary navel-gazing and decide what my universe is and draw the reader into that. Each of my works is a doorway into that universe.
Anyway, those are my revelations for the night. I must go to bed. I know this is all very obvious, but sometimes the answer is in front of you all along and you have to bang your head into it accidentally in order to realize it’s there.
More to come. I will be revamping the website soon.