Marketing: New Headers for My WordPress Website

I am taking full advantage of randomizing the headers on my WordPress website. The headers I have developed so far are designed primarily to be attractive and to identify the website. However, soon I will be developing more headers that will promote my books with one header for each book. If I am feeling creative, I may start developing more than one for each book. Below are the ones I have so far.

Note that posting them here, a button pops up to post each on Pinterest. That is another I am putting them all here. After posting them, I will post each header on Pinterest too for even greater exposure.

I like to kill two marketing birds with one stone.

I am learning a few tricks as I go. The biggest one is to keep the text to the vertical center of the banner, because the header frame may crop the tops and bottoms a little.

All the photos are from the public domain, either pixabay.com or pexels.com.

For my photo editor for cropping and text I use Pixlr.com, which is free.

These are very easy to do and improve the look of the site immensely and keep the site from being boring by repeating one header image endlessly.

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Slattery Magazine
Banner for LinkedIn
Also my new banner for LinkedIn as of August 19, 2020
new twitter banner
Also my new Twitter banner
Slattery's Magazine

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Update October 26, 2020: Book Covers and Progress on Shadows and Stars

I was going through my electronic files tonight and came across a couple of alternate covers for a couple of my works. I thought I would post them up just to show them off. I don’t think I have posted them before, but I might have. Let me know what you think of them.

Of course, once they are posted here, I will post them on Pinterest, thus generating a smidgen more publicity for the works shown.

Also, I have been working steadily on Shadows and Stars over the weekend. I am making some good progress. I am editing it page by page trying to get a reasonably complete draft. I think I will make it, but I don’t know when I will have it done. Right now, I am on page 71 of about 300. I really like what I have accomplished over the last week or so. I am trying to refine it down to a gnat’s ass with supporting details, clues as to what will happen (but not foreshadowing per se). Tonight I have been working on describing an alien carnival. I have to use my imagination to show things that set the stage for future events while saying something about the nature of the alien society. It’s quite an interesting journey. I get to visit a fiesta on another world–at least in my mind.

Take care and hasta luego. Wear your mask.

Let me know what you think of the covers. I might use them some day.

Lovecraft’s Lack of Publicity in His Time

H.P. Lovecraft in June, 1934. He passed away in 1937.

I have read a fair amount of Lovecraft’s works and I have been watching some animated versions on YouTube lately (see the May 9 Saturday Night Special for an example; more are forthcoming). Also, within the past few years, as a soon-to-be novelist, I am becoming familiar with how critical publicity is to the success of an author.

I suppose my subconscious has been working in the background, but a thought occurred to me this morning out of the blue. Maybe why Lovecraft was not successful in his time was because he lacked publicity, at least I am not aware of any publicity campaigns he undertook.

It has been said that Lovecraft was unappreciated in his time, because people did not recognize the quality of his writing. It seems to me that the reason that the public did not appreciate might be because they didn’t know it existed. Though I am no Lovecraft scholar, does anyone know where his work was mentioned outside of the magazine in which it was currently appearing? For that matter, does anyone know of an instance where Lovecraft submitted his work to a more highly-respected magazine than Weird Tales or other pulp fiction mills? Does anyone know of Lovecraft being interviewed on the radio or in a magazine. Maybe he did all of the above, but I never heard about it. Of course, there’s the fact that Lovecraft never wrote a full-length novel (depending on your definition of a novel, of course). Then his publisher would have had to drum up some publicity for him at least.

Instead, like any lonely geek, he stayed in his room, writing his letters and stories, submitting the latter to magazines, I suppose at every opportunity, and sending the former to his friends who were also writers.

I see this same characteristic among many other writers I have met over the years. They write quality work, but because writers frequently tend to be introverts, they either avoid publicity, because it makes them uncomfortable, or, being naturally humble, they don’t have faith in their works. They lack confidence.

I wonder how the literary world would have changed had Lovecraft taken the publicity avenues that were available to him then.

I wonder how many undiscovered Lovecrafts are living now in ignominy because of their unfamiliarity with the numerous ways to publicize themselves today or that haven’t had the confidence in themselves or their works to sally forth with a novel, which might make a world of difference to their careers and lives.

I don’t want to seem unsympathetic (being something of an introvert myself), but the problem boils down to the old military adage: “No guts, no glory”. A writer needs “glory” (of some type at least) in order to be successful.

Lovecraft is a good example of that.

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