New Advertising Tactic for The Chamber

Phil Slattery, Arkansas Post National Memorial circa late 2019

I am always for new ways to advertise The Chamber, especially if they are free. Over the last few weeks, I have been toying with one and it seems to be working. I haven’t noticed any significant increase in traffic yet, but I do get reports that people have been reading the so-to-speak ads.

For some time, I have had an account at Google Maps to review certain restaurants and other public venues I attend. Now and then, I get a note that someone liked my review. It dawned on me that if I create an account under The Chamber’s name, I will get a little free advertising for the magazine, especially when someone follows the link from my avatar to the website.

Advertising little mom-and-pop shops in south Arkansas will not garner me a lot of attention. However, I often travel between here and Midland, TX, passing through Dallas-Ft. Worth when I do. There are a lot of very big establishments along the route (think Buc-ee’s Travel Center). I also occasionally stay at La Quinta and dine at big chains. A lot of travelers check the Google Map reviews for info on these places.

Therefore, I review every place I can, but the larger the venue, the more I focus on it. Two people may read my review of El Toro Mexican restaurant in Dumas during a month, but 200 may read my review of Buc-ee’s along I-30 east of Rockwall, TX.

So far, I get notified now and then that someone liked my review. So I know people are reading them.

Stay tuned. I will provide updates on this strategy when something of note happens.

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