Alternate Ad For A Tale of Hell and Other Works of Horror

I am testing this to see how effective it might be if I used in marketing channels (keywords, links, etc.) other than the ones I have been using for it.

Ad for A Tale of Hell
New ad created August 19, 2020.

Update of August 13, 2020: Kindle Keywords

Phil Slattery portrait
Phil Slattery
March, 2015

Since Tuesday, I have spent some time trying to improve my book sales by using keywords better on my Amazon site.

When I set up the site, I saw that they had seven fields for seven words up to fifty characters long. Mistakenly, I thought you could have only seven keywords, I feel like such a dummy now.

I read two articles today: 7 KINDLE KEYWORDS: USE ALL 50 CHARACTERS OR NOT?  and Make Your Book More Discoverable with Keywords. What I took away from these and what I decided to do are two different things.

Below are the things I decided to do. What I took away is not as important as I what I decided to do, so I won’t bother you with that.

First, for Kindlepreneurs, jam as many words into each of the seven boxes Amazon gives you. The maximum number of characters is fifty. I did not see anything that said the words have to be separated by commas.

For keywords, choose words that are not in your title or description. This makes sense because that would be redundant.

Google search engines put more emphasis on the titles and description than keywords. So, maybe it would be good to put any words you would use as keywords in the title and/or description.

Sometimes it might be useful to think of an exact phrase that someone would use in searching for your book and put that in as a keyword. Google search engines sometimes look for that.

I tried to think of as many keywords as I could for my books, but after a few, my imagination was crapping out on me. I came up with an idea to help with this though. This is something not taught in either of the two articles I mentioned. I would think of a word describing the essence of my book, something that people might search for, and looked up its synonyms on line. My reasoning is that words have nuances and the meaning and nuances may vary somewhat from speaker to speaker. For example, someone wanting to read my book Diabolical: Three Stories of Jack Thurston and Revenge (I may change this title to make it more marketable), the primary theme of this book is evil. Thesaurus.com gives 48 synonyms for evil. Therefore, I selected several keywords from this list trying to choose one used widely today such as: wicked, malevolent, depravity, misery, suffering, etc.  Then I moved on to another descriptive word and its synonyms.  I changed all my keywords on Tuesday and still haven’t seen any results, but it is only Thursday.

Try out some of the suggestions and let me know how they work out for you. Leave any recommendations of your own in the comment box below.

Hasta luego.

 

 

Update, December 5, 2019: The Scent and Other Stories and X-Ray

New Cover for The Scent and Other Stories
New cover as of November 21, 2019.

On Thursday the 5th, I made use of a new Kindle author’s feature called X-Ray. X-Ray links characters and terms in an author’s work to either links (written by the author) or to Wikipedia Articles about the character/term. It is very easy to use. An author goes to his/her KDP page for the work and selects a button to enable X-Ray. After a short time of a half-hour or longer, when the author comes back to that KDP book, a drop-down menu of characters and terms from the work are displayed. The author goes through each and decides whether to include that character/term among the links, choosing a radio button for his/her choice. He/she can then either write a short description of the character/term or select a Wikipedia article on it. After all characters and terms have been reviewed, the author can publish the ones chosen. Then, after about a half-hour or so, links will appear in the Kindle ebook, which a reader can click and which will take him/her to the author’s or the Wikipedia article.

I think this is a neat service to provide to readers. It is also something an author can advertise about his/her works, which may give an advantage over non-X-Ray-enabled works in the marketplace. Simply writing an article about it, as I have done here, will garner a little more publicity for the author.

I tested this on The Scent and Other Stories tonight. Get an e-copy when you can and check it out. You can purchase a copy from Amazon at anytime or you can wait until Christmas Eve, which, if I recall correctly, is the next time that The Scent and Other Stories is offered free.

If you are a Kindle author, be certain to check out this new feature.

I will be doing this for my other works as time permits.

Hasta luego.

Two of My Works Now in Paperback

Available on Amazon Kindle
Available on Amazon Kindle

Now available at Amazon in paperback: my novelette Click, an action/adventure tale set on the south Texas coast, and my short story collection examining the dark side of love, The Scent and Other Stories.

In Click, a Texas policeman, on a secluded island while recovering from the guilt of shooting an unarmed man, suddenly finds himself under attack by unknown assailants and caught up unknowingly in a web of intrigue.

Reader Charles Stacey gave Click five stars and commented: “Author has a wonderful ability to develop the characters using few words. Great foreshadowing to build suspense. And then a really outstanding twist at the end that left me smiling.”

In this The Scent and Other Stories, I explore the dark, sometimes violent, sometimes twisted, sometimes touching side of love, the side kept not only from public view, but sometimes from our mates. Set in the modern era, these stories range in setting from forbidden interracial love in the hills of 1970’s Kentucky to a mother’s confession in present-day New Mexico to the callous manipulation of a lover in Texas.

Readers comments on The Scent and Other Stories include:

On “The Scent”

“This story has a lovely dreamy quality whilst being unsettling too. It lingers on half processed emotional experiences and leaves the reader asking ‘what if’ and ‘if only’ – feelings that are familiar for so many people.”

“You wrote about something we can all relate to – how, out of the blue, the scent of something evokes a memory of something long past; and the emotions we felt at the time! A clever story …”

“This descriptive piece about remembrance, the thought of what might have been, is a common sad thread that will resonate with those have experienced the pain of that one love lost. Slattery’s use of scent was exquisite as we feel Quinn’s pain and hope that he finds his peace, at last.”

On “Decision”

“Fantastic writing – I held my breath for most of the story. The descriptions of the countryside and the people were beautiful and the tension compelling. This could possibly be the start of a novel or a suite of stories. Thank you very much and good luck with your writing in the future”

“Suspenseful and engaging. The dialogue and descriptions kept pace with the action. Well done.”

On “A Good Man”

“Lots of detail examining an old question of how do you judge a person’s life. It left me wondering.”

“Great job capturing the social climate of the sixties. Good choice for how to present the story – deathbed “confession” by the mother. I enjoyed it.”

On “The Slightest of Indiscretions”

“Excellent writing brings this poignant story to life and makes the reader work to understand more of what might be. Very many thanks for a satisfying, emotionally intelligent read…”

Available on Amazon Kindle
Available on Amazon Kindle

A Tale of Hell and Other Works of Horror is currently available only on Kindle, but it should be out in paperback in the very near future.  Watch for it at Amazon.

Readers of the stories contained include:

In this collection of published and previously unpublished stories of horror, I offer a look into the minds of people who perpetrate horrors, from acts of stupidity with unintended results to cold-hearted revenge to pure enjoyment to complete indifference. Settings range from 17th-century France in the heart of the werewolf trials to the Old West to the present and on to alien worlds in the distant future. Comments on previously published stories include:

Jay Manning, editor of Midnight Times commented in its Spring, 2006 issue: “Wolfsheim” is basically a traditional horror story that tells the tale of a small European village confronted by the threat of werewolves. If you like stories about lycans, you definitely need to check this one out. Great stuff.”

Publisher Charlie Fish of Fiction on the Web summarizes “A Tale of Hell” as a “… chilling vision of hell”. Other comments on “A Tale of Hell” from readers of Fiction on the Web:

“An intense and well paced story, cleverly leading the reader up a number of garden paths before Jack’s reality finally clarifies and appears in all its horror. The writing is focused and spare as Jack’s malevolent characteristics and idiosyncrasies manifest themselves…Overall a strong tale that lingers in the imagination…”

“brilliantly descriptive piece on man´s apparently unstoppable descent, literally into hell,…”

” Enjoyed this story. I thought it was nicely written. Started with a familiar vision of hell, but added several unique treatments; kept me interested in how it all would end. Thanks”

Publisher Charlie Fish of Fiction on the Web summarizes “Dream Warrior” as a “…powerful revenge epic about a man who visits his Mexican grandfather for spiritual guidance after a violent crime results in the death if his fiancée”. Fiction on the Web readers commented:

“quite literally a rite of passage, mystical and with an interesting payoff, one which Miguel may have to reckon with in time. some very good writing and characterisation. well done”

“…this is a rite of passage, complex and rich with significance. The cultural invocations are vivid and intense, the work of a writer in his/her full stride. The future for Miguel, who knows? The readers interest is fully engaged with what is to come…”

“Really enjoyed the story-kept me up past my bedtime reading it!”

Available on Amazon Kindle
Available on Amazon Kindle

“I loved the concept, was fascinated by the almost hallucinatory detail of legend with its fatal shadowlands.”

Reader comments on “Murder by Plastic” includPhile:

“Chilling and brilliantly economical”

“Very well-paced and intriguing”

“Fabulous story! Five stars!”

While you are at Amazon, visit my new author’s page and visit it frequently to keep up with my newest releases and stay on top of my new  miniblog.