For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales. For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.
What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.
Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically. I will not be doing this every day.
You will also start seeing the occasional article in another language as part of the effort to reach a global audience. This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree. A translation may or may not be provided.
For some time, I have been tinkering with a way to generate publicity for my posts on Facebook personal page. When deciding who to request to be a friend, I look at two criteria.
First, I look at how many friends we have in common.
I select people with whom we share at least one hundred friends (this is a purely subjective and arbitrary number). This tells me that he/she is not a creep. It is essentially like having a hundred references. The closer to having zero friends in common, the better the odds that person many not be someone I want to deal with regularly. At least, that’s my experience. In the past, when I have decided to befriend someone with whom I share no friends, I sometimes regret the decision.
This also helps build a solid network. If I befriend someone who shares one hundred friends with me, when I post something that goes out to my, let’s say, two hundred friends, and then my new friend reposts it, that posts goes out to our one hundred friends in common twice, plus to all his friends that we don’t have in common. If he has one hundred friends in common with me alone, the odds are good that he has a lot more friends which we don’t have in common.
Now imagine how many people your posts will go out to if you have 500 friends with whom you have 100 friends in common with each of them. If only two or three people share one of your posts, the word about that post will start to spread among all those friends in common plus all those friends you don’t have in common. Hopefully, it will create something of a snowball effect.
Second, I seek out friends with whom I have an interest in writing and being an author in common. I decide this very superficially, but I think effectively. I look for people who have a book they wrote as their avatar or have the title “author” or “writer” in their name (e.g. John Doe, Author). This tells me they are serious about their writing as it take a high priority in their lives.
Now, I am developing an overlapping network of authors and writers that will probably be interested in anything I write about writing my works or writing in general.
I also post a lot of humor, about writing and otherwise, to keep my posts fun and entertaining. No one will want to keep up with someone boring.
If you want to expand your book sales, one way is to increase your online audience by expanding your promotions to overseas.
In a previous post, I talked about timing your posts to reach overseas audiences by posting them at times appropriate for your target overseas audience. For example, I live in New Mexico, which is Mountain Standard Time (MST). If I want to time my posts, so that they post on the most populous part of Australia (the east coast), I have to first consider, when the most likely time Australians might be up, moving about, and looking for something to read. On social media, a common hashtag for book promotions is #FictionFriday. This is when a lot of people look for books to read over the weekend. Therefore, I might want to time my posts when everyone on Australia’s east coast, which is Australian Eastern Daylight Time is rising and getting ready for their day. Assuming they have to be at work at 8:00 a.m, I may want to time my posts to hit there at 7:00 a.m. 7:00 a.m. Friday in Sydney is 6:30 p.m. in Albuquerque. So, I post at 6:30 p.m. Albuquerque time. You can find lots of articles and maps on the Internet to calculate the time difference, but iPhones and other gadgets enable you to monitor the time in several locations at once.
However, now I want to discuss promoting your books/posts by using holidays, international and national.
There are lots of international holidays with which to time posts or promotions: Christmas, Easter, Good Friday, New Year’s Day, etc. Everyone knows these. Many of these are religious holidays.
There are also a lot of lesser known holidays that you can use to target an audience depending on its topic, of course. One example is World Book Day, which is generally celebrated on April 23rd. Calendarlabs.com provides a good list of international holidays such as these.
Then there are the national holidays celebrated by your target country. Assuming you want to promote your book to English-speaking countries, the five major English-speaking countries are the UK, the US, Canada, Australia, and New Zealand. English is spoken world-wide, so if you target these countries primarily, you will probably reach the vast majority of the English-speakers as well, though you may be a time zone off here and there. Of course, you can find exhaustive lists of holidays for each of these countries scattered around the Internet, but here are a few you may want to consider (the links are to a list of each country’s holidays):
Remember that the UK consists of England, Wales, Northern Ireland, and Scotland, so you may have to consider the holidays in each of these separately. Also, some states and provinces may or may not celebrate national holidays in the same way or on the same date as the rest of the nation as well as having their own holidays.
As mentioned, these are only a few, actually a very few of the holidays celebrated in English-speaking countries, but I hope it gives you an idea of what is out there that you may want to incorporate into you posting and planning.
For some time, I have been tinkering with a way to generate publicity for my posts on Facebook personal page. When deciding who to request to be a friend, I look at two criteria.
Phil Slattery, Writer, Publisher 