Note Friday, November 22 and 29 (Black Friday), on Your Calendars

The new cover for Nocturne as of November 15, 2019.

On Friday, November 22, and the following Friday, November 29 (Black Friday) I will have four of my works free on Amazon Kindle: Click; A Tale of Hell and Other Works of Horror; The Scent and Other Stories; and Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover.

I am doing this primary as an experiment in marketing and publicity. Yesterday, I offered the same four books as free and I got more takers than usual.

If you noticed, I have new covers for three except The Scent and Other Stories. I hope to have a new cover for it by Friday the 22nd, however. This is another marketing tactic. Because I love black and white photography and often find it captivating and powerful, I have used it for most of my covers, trying to express something I see in each book.  But I see that most, more experienced authors use full color, flashy covers to grab the buyer’s attention. So I decided to give that a shot and see if sales pick up.  I tried to make each cover grab the attention of a passing buyer by making it not only in full color, but also expressing something powerful and exciting about the experience I hope to get across in my book.  I would like readers, not to judge my books by their covers, but maybe get a taste of

The new cover for Click as of November 15, 2019.
The new cover for Click as of November 15, 2019.

my books from their covers.

Anyway, I have included the three new covers in this article. If you would like to find out more about each, please go to my Amazon author’s blog. You can sign up for updates there or go to philslattery.wordpress.com and follow me there.

Oh, by the way, if you’re wondering where I got the covers, I downloaded some royalty-free public domain images from Pixabay (and maybe Pexels) and manipulated them in Pixlr. Each one took a few hours to make.

Hasta luego.

I am sitting here right now (Saturday night, 8:47 pm CST, at home in Arkansas Post, listening to Carlos Nakai. It sort of makes me homesick for New Mexico. Beautiful, slow, peaceful, Native American flute music that sounds like it’s coming across a mesa or from some Anasazi ruins. If you ever need to seriously relax I recommend listening to Carlos.

The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.
The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.

Note Friday, November 22 and 29 (Black Friday), on Your Calendars

The new cover for Nocturne as of November 15, 2019.

On Friday, November 22, and the following Friday, November 29 (Black Friday) I will have four of my works free on Amazon Kindle: Click; A Tale of Hell and Other Works of Horror; The Scent and Other Stories; and Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover.

I am doing this primary as an experiment in marketing and publicity. Yesterday, I offered the same four books as free and I got more takers than usual.

If you noticed, I have new covers for three except The Scent and Other Stories. I hope to have a new cover for it by Friday the 22nd, however. This is another marketing tactic. Because I love black and white photography and often find it captivating and powerful, I have used it for most of my covers, trying to express something I see in each book.  But I see that most, more experienced authors use full color, flashy covers to grab the buyer’s attention. So I decided to give that a shot and see if sales pick up.  I tried to make each cover grab the attention of a passing buyer by making it not only in full color, but also expressing something powerful and exciting about the experience I hope to get across in my book.  I would like readers, not to judge my books by their covers, but maybe get a taste of

The new cover for Click as of November 15, 2019.
The new cover for Click as of November 15, 2019.

my books from their covers.

Anyway, I have included the three new covers in this article. If you would like to find out more about each, please go to my Amazon author’s blog. You can sign up for updates there or go to philslattery.wordpress.com and follow me there.

Oh, by the way, if you’re wondering where I got the covers, I downloaded some royalty-free public domain images from Pixabay (and maybe Pexels) and manipulated them in Pixlr. Each one took a few hours to make.

Hasta luego.

I am sitting here right now (Saturday night, 8:47 pm CST, at home in Arkansas Post, listening to Carlos Nakai. It sort of makes me homesick for New Mexico. Beautiful, slow, peaceful, Native American flute music that sounds like it’s coming across a mesa or from some Anasazi ruins. If you ever need to seriously relax I recommend listening to Carlos.

The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.
The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.

Note Friday, November 22 and 29 (Black Friday), on Your Calendars

The new cover for Nocturne as of November 15, 2019.

On Friday, November 22, and the following Friday, November 29 (Black Friday) I will have four of my works free on Amazon Kindle: Click; A Tale of Hell and Other Works of Horror; The Scent and Other Stories; and Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover.

I am doing this primary as an experiment in marketing and publicity. Yesterday, I offered the same four books as free and I got more takers than usual.

If you noticed, I have new covers for three except The Scent and Other Stories. I hope to have a new cover for it by Friday the 22nd, however. This is another marketing tactic. Because I love black and white photography and often find it captivating and powerful, I have used it for most of my covers, trying to express something I see in each book.  But I see that most, more experienced authors use full color, flashy covers to grab the buyer’s attention. So I decided to give that a shot and see if sales pick up.  I tried to make each cover grab the attention of a passing buyer by making it not only in full color, but also expressing something powerful and exciting about the experience I hope to get across in my book.  I would like readers, not to judge my books by their covers, but maybe get a taste of

The new cover for Click as of November 15, 2019.
The new cover for Click as of November 15, 2019.

my books from their covers.

Anyway, I have included the three new covers in this article. If you would like to find out more about each, please go to my Amazon author’s blog. You can sign up for updates there or go to philslattery.wordpress.com and follow me there.

Oh, by the way, if you’re wondering where I got the covers, I downloaded some royalty-free public domain images from Pixabay (and maybe Pexels) and manipulated them in Pixlr. Each one took a few hours to make.

Hasta luego.

I am sitting here right now (Saturday night, 8:47 pm CST, at home in Arkansas Post, listening to Carlos Nakai. It sort of makes me homesick for New Mexico. Beautiful, slow, peaceful, Native American flute music that sounds like it’s coming across a mesa or from some Anasazi ruins. If you ever need to seriously relax I recommend listening to Carlos.

The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.
The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.

Note Friday, November 22 and 29 (Black Friday), on Your Calendars

The new cover for Nocturne as of November 15, 2019.

On Friday, November 22, and the following Friday, November 29 (Black Friday) I will have four of my works free on Amazon Kindle: Click; A Tale of Hell and Other Works of Horror; The Scent and Other Stories; and Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover.

I am doing this primary as an experiment in marketing and publicity. Yesterday, I offered the same four books as free and I got more takers than usual.

If you noticed, I have new covers for three except The Scent and Other Stories. I hope to have a new cover for it by Friday the 22nd, however. This is another marketing tactic. Because I love black and white photography and often find it captivating and powerful, I have used it for most of my covers, trying to express something I see in each book.  But I see that most, more experienced authors use full color, flashy covers to grab the buyer’s attention. So I decided to give that a shot and see if sales pick up.  I tried to make each cover grab the attention of a passing buyer by making it not only in full color, but also expressing something powerful and exciting about the experience I hope to get across in my book.  I would like readers, not to judge my books by their covers, but maybe get a taste of

The new cover for Click as of November 15, 2019.
The new cover for Click as of November 15, 2019.

my books from their covers.

Anyway, I have included the three new covers in this article. If you would like to find out more about each, please go to my Amazon author’s blog. You can sign up for updates there or go to philslattery.wordpress.com and follow me there.

Oh, by the way, if you’re wondering where I got the covers, I downloaded some royalty-free public domain images from Pixabay (and maybe Pexels) and manipulated them in Pixlr. Each one took a few hours to make.

Hasta luego.

I am sitting here right now (Saturday night, 8:47 pm CST, at home in Arkansas Post, listening to Carlos Nakai. It sort of makes me homesick for New Mexico. Beautiful, slow, peaceful, Native American flute music that sounds like it’s coming across a mesa or from some Anasazi ruins. If you ever need to seriously relax I recommend listening to Carlos.

The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.
The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.

Update: November 18, 2019, Letter on My Marketing Strategy

Having dinner with my wife at Ray's Italian Bistro, Midland, TX, May, 2019
Having escargot with my wife at Ray’s Italian Bistro, Midland, TX, May, 2019

Yesterday, I received an e-mail from a gentleman in Spain. In my response, I discussed my marketing strategy a bit. I thought that it might be of interests to others, so I am posting it here, with the gentleman’s name and other data omitted, because I do not know what personal information of his I can share.

“I try to post most important articles at 0800 EST. I researched the time zones where the most people read in the US and, unsurprisingly it is the Eastern Time Zone. The Eastern Time Zone has the most universities, major cities, publishers, and greatest concentration of population. So I post things at 0800 so people will see them when they rise,arrive at work, etc, I also post things to hit other time zones across the world. A few of my posts are on this. One thing I do is what I did with offering the four books as free on the same day, which I am doing this week and next. It’s my most recent article. I post an advertisement or announcement one hour later each day for 24 days, so that I can hit all the time zones. This seems to be gradually gaining me a larger audience. For example, on November 2, I had views from the US, UK, Canada, Austria, Jamaica, the Czech Republic, Italy, Jordan, Spain, and Romania. Recently, I had views from Uruguay and Nigeria.  

“The thing about posting to the Eastern Time Zone is that because that is the seat of US government and major metropolitan areas, that’s when the rest of the world will be watching to see what is up with the US. Also, posting around the clock means that the article hits the US around the clock as one, So one day it hits New York at 0800, the next day Chicago at 0800 and New York at 0900, the following day Denver at 0800, Chicago at 0900, and New York at 1000, etc. With WordPress, I can schedule posts ahead of time, so this is easy. I often post advertising and articles weeks or months in advance.”
Hasta luego.

Note Friday, November 22 and 29 (Black Friday), on Your Calendars

The new cover for Nocturne as of November 15, 2019.

On Friday, November 22, and the following Friday, November 29 (Black Friday) I will have four of my works free on Amazon Kindle: Click; A Tale of Hell and Other Works of Horror; The Scent and Other Stories; and Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover.

I am doing this primary as an experiment in marketing and publicity. Yesterday, I offered the same four books as free and I got more takers than usual.

If you noticed, I have new covers for three except The Scent and Other Stories. I hope to have a new cover for it by Friday the 22nd, however. This is another marketing tactic. Because I love black and white photography and often find it captivating and powerful, I have used it for most of my covers, trying to express something I see in each book.  But I see that most, more experienced authors use full color, flashy covers to grab the buyer’s attention. So I decided to give that a shot and see if sales pick up.  I tried to make each cover grab the attention of a passing buyer by making it not only in full color, but also expressing something powerful and exciting about the experience I hope to get across in my book.  I would like readers, not to judge my books by their covers, but maybe get a taste of

The new cover for Click as of November 15, 2019.
The new cover for Click as of November 15, 2019.

my books from their covers.

Anyway, I have included the three new covers in this article. If you would like to find out more about each, please go to my Amazon author’s blog. You can sign up for updates there or go to philslattery.wordpress.com and follow me there.

Oh, by the way, if you’re wondering where I got the covers, I downloaded some royalty-free public domain images from Pixabay (and maybe Pexels) and manipulated them in Pixlr. Each one took a few hours to make.

Hasta luego.

I am sitting here right now (Saturday night, 8:47 pm CST, at home in Arkansas Post, listening to Carlos Nakai. It sort of makes me homesick for New Mexico. Beautiful, slow, peaceful, Native American flute music that sounds like it’s coming across a mesa or from some Anasazi ruins. If you ever need to seriously relax I recommend listening to Carlos.

The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.
The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.

Note Friday, November 22 and 29 (Black Friday), on Your Calendars

The new cover for Nocturne as of November 15, 2019.

On Friday, November 22, and the following Friday, November 29 (Black Friday) I will have four of my works free on Amazon Kindle: Click; A Tale of Hell and Other Works of Horror; The Scent and Other Stories; and Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover.

I am doing this primary as an experiment in marketing and publicity. Yesterday, I offered the same four books as free and I got more takers than usual.

If you noticed, I have new covers for three except The Scent and Other Stories. I hope to have a new cover for it by Friday the 22nd, however. This is another marketing tactic. Because I love black and white photography and often find it captivating and powerful, I have used it for most of my covers, trying to express something I see in each book.  But I see that most, more experienced authors use full color, flashy covers to grab the buyer’s attention. So I decided to give that a shot and see if sales pick up.  I tried to make each cover grab the attention of a passing buyer by making it not only in full color, but also expressing something powerful and exciting about the experience I hope to get across in my book.  I would like readers, not to judge my books by their covers, but maybe get a taste of

The new cover for Click as of November 15, 2019.
The new cover for Click as of November 15, 2019.

my books from their covers.

Anyway, I have included the three new covers in this article. If you would like to find out more about each, please go to my Amazon author’s blog. You can sign up for updates there or go to philslattery.wordpress.com and follow me there.

Oh, by the way, if you’re wondering where I got the covers, I downloaded some royalty-free public domain images from Pixabay (and maybe Pexels) and manipulated them in Pixlr. Each one took a few hours to make.

Hasta luego.

I am sitting here right now (Saturday night, 8:47 pm CST, at home in Arkansas Post, listening to Carlos Nakai. It sort of makes me homesick for New Mexico. Beautiful, slow, peaceful, Native American flute music that sounds like it’s coming across a mesa or from some Anasazi ruins. If you ever need to seriously relax I recommend listening to Carlos.

The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.
The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.

Arkansas County Writers Circle

I am considering starting a Writers Circle for Arkansas County in Arkansas just as I did in Farmington, NM. That group is still thriving. Here is a link to the Farmington Writers Circle, so you can see how it is doing.

Just as in Farmington, the Arkansas County Writers Circle would focus on publicity and marketing of the participants’ works. Anyone involved in writing as an art or profession or as a hobby is invited. We would welcome writers of all genres and styles from non-fiction to horror fiction to science fiction to young adult to authors of children’s books to romances to poetry to comics to journalism to whatever you can imagine.

Most writers circles focus on the art of writing,  This group is for writers who are interested in marketing or publicizing their works. Each meeting would be a round table discussion preceded by a reading of 30 minutes or less from one of the members.  The group would then offer their constructive criticism on the work read.  The meetings would last however long they last, but in general they may last up to an hour or longer depending on how many people attend.

I have not decided upon a meeting location yet, though it would probably be in Stuttgart at a coffee shop or at the Arts Center or maybe in DeWitt.  The meeting times and dates would be set at the first meeting. In New Mexico, we met on the second Thursday of each month at 6:30 pm for the reading followed by the discussion at 7:00.

There would be no dues or cost to participate. All you need to do is show up and join the discussion.

The group might even develop their own networking events and participate as a group in local events such as readings, book signings, etc.  We did this in Farmington and it worked well.  During one Art Walk in Farmington, our members participated with  a local art gallery and read from their works, sold some of their books, signed several books and made contacts with other writers, both amateur and professional.

If you live in Arkansas County or its environs, please let me know if you would be interested in participating.

Update: July 2, 2019, Foreign Articles and Marketing Strategy

I am still experimenting with reaching a worldwide audience. You will see some articles in languages other than English occasionally. I will post them at various times to target different time zones. Although my strategy has been gathering more viewers from around the world, it has yet to affect sales. I am getting viewers from such places as India, Malaysia, Russia, Portugal, and many others. Sometimes I get viewers from 10-12 or more countries in one day.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Update: June 8, 2019, 7:27 p.m. Marketing for The Man Who…

Working on “Shadows and Stars Lying Down” with hair thinning. May 24 or 25, 2019, in IHOP, Midland, TX

One issue I have struggled with is whether to publish The Man Who Escaped from Hell as one volume with two parts or as two volumes because of a distinct story line break. Part I is where the protagonist, Jake Brody, is in Hell remembering the past and then escapes, and the second part, Jake is on Earth again with new problems to face.

Looking at word count, part I has 54,000+ words. Therefore, I am now strongly considering publishing it as the first volume to be followed at some point soon by the second part, which currently has 30,000+ words.

The advantage of the two volume strategy is that it builds suspense for the release of the second volume and will hopefully increase sales. The disadvantage, of course, is that the second volume has to be superb in order to avoid being a disappointment and damaging my long range goals.

Update: June 8, 2019, 5:59 p.m. Publicity/Marketing

April 15, 2017

The post immediately before this one, gave me an idea/revelation (remember that I am still a novice at marketing).

Advertising my upcoming novels by updating the progress on them is like a TV mystery series with a definite but unpredictable conclusion somewhere in the future. Hopefully, it will likewise draw an ever-increasing audience as a TV mystery would.

At the moment, we are watching “Good Omens” (very entertaining) on Amazon, which stars Michael Sheen and David Tennant of “Broadchurch” and “Dr. Who”.  The connection with the preceding paragraph is that the first season (at least) of “Broadchuch” is a good example of at TV mystery that intrigues the audience and draws them toward a inevitable but unpredictable conclusion.

There was another revelation associated with this, but I can’t recall it offhand. I have had little sleep over the past few days and my mind (or what’s left of it) isn’t functioning at full capacity..