Yesterday, I received an e-mail from a gentleman in Spain. In my response, I discussed my marketing strategy a bit. I thought that it might be of interests to others, so I am posting it here, with the gentleman’s name and other data omitted, because I do not know what personal information of his I can share.
“I try to post most important articles at 0800 EST. I researched the time zones where the most people read in the US and, unsurprisingly it is the Eastern Time Zone. The Eastern Time Zone has the most universities, major cities, publishers, and greatest concentration of population. So I post things at 0800 so people will see them when they rise,arrive at work, etc, I also post things to hit other time zones across the world. A few of my posts are on this. One thing I do is what I did with offering the four books as free on the same day, which I am doing this week and next. It’s my most recent article. I post an advertisement or announcement one hour later each day for 24 days, so that I can hit all the time zones. This seems to be gradually gaining me a larger audience. For example, on November 2, I had views from the US, UK, Canada, Austria, Jamaica, the Czech Republic, Italy, Jordan, Spain, and Romania. Recently, I had views from Uruguay and Nigeria.
Phil Slattery, Writer, Publisher 