Alternate Ad For A Tale of Hell and Other Works of Horror

I am testing this to see how effective it might be if I used in marketing channels (keywords, links, etc.) other than the ones I have been using for it.

Ad for A Tale of Hell
New ad created August 19, 2020.

Update of August 15, 2020: You can purchase the print edition of Nocturne through Barnes and Noble.

Phil Slattery portrait
Phil Slattery
March, 2015

I apologize for not getting a Saturday Night Special up tonight. It fell through the proverbial cracks.

However, I do want to make it known that you can now get the print edition of Nocturne: Poems of Love, Distance, and the Night, a callous and disinterested lover through Barnes and Noble. They are not stocking the shelves with it, but if you ask they can order for you.

I was in Little Rock to buy a new cell phone today and thought I would drop by the nearby Barnes and Noble. I have always loved to hang out in the cafe with an iced tea or coffee and write or peruse the stacks. I went in for that purpose and while I was there I inquired about what are the most popular books (this is just for the Little Rock location on Chenal). I found out that for about two years they have had a problem staying supplied with Where the Crawdads Sing and that the most popular horror writer they sell there is Darcy Oates. I looked at some of her books. They appear interesting. I may have to get one soon.

As you probably know, I have been looking at using someone other than Amazon to publish the print editions of the my works. One factor I have to consider is each of the publishing platform’s distribution. Amazon distributes to Barnes and Noble along with many others. So, I wondered if someone could order my works through B&N.

I went to the counter and asked the lady if she could order A Tale of Hell… She said no, it didn’t appear in her search results. So I went back to perusing the shelves, studying cover design, etc. Then I thought, let me see if she can order by my last name. To my surprise, she said the print edition Nocturne was available. I almost fainted. I had published it only a few days ago. I told her I was the author and asked a few more questions of her. She said it had probably appeared because it was a new work. My other works, she said, they would have to order through Amazon and were print on demand. This was excellent news to me, because my latest edition of A Tale of Hell… should be coming out by the 17th if not sooner.  It seems that Amazon has changed their distribution procedures and now print editions go out to the stores. That’s my assumption. I won’t know for certain until I do more research.

New cover of Nocturne
New Cover as of August 9, 2020

Now, I plan to issue new print editions of all my works, except for Alien Embrace and Diabolical. These are included in A Tale of Hell…. I published these separately only so that readers can sample my work in a specific genre. These smaller collections are also cheap in terms of print costs, so that I can hand out samples of my works at little cost to me.

I am thinking I will also have to rethink how I produce collections.  The new print edition of A Tale of Hell… is about 300 pages and at $14,.95 is priced approximately the same as other books of that length, if not a little cheaper. But I think I am going to have to come out with a more professional cover design, if it can now be placed on shelves at places like Barnes and Noble. So, there will be another edition of it coming out soon, and I may included Click in it as a bonus story, simply because at this time I have no other similar stories of that genre to collect into one volume. I might as well use it to increase the size of A Tale of Hell… and keep the price the same to that the reader gets more for their money.

I am considering grouping Nocturne and The Scent and Other Stories together to make a bigger volume, but I am not certain how I would do that, as they are so different thematically. I may through my stories and see if there are a few more that I might include or that would not take much to finish them, so that I can include them.

Of course, I am also considering just grouping everything together in one big volume, but I am not certain how that would work because the genres are so different.

Anyway, those are some initial thoughts.

I am going  to now come up with a plan to get local stores, and by “local” I mean at stores between Texarkana and Memphis. If I can do that, I might have toehold on getting even more widespread distribution.

Cover for New Print Edition of A Tale of Hell
Cover for New Print Edition of A Tale of Hell and Other Works of Horror

So, I have a lot to think about.

If you have suggestions, please let me know, I welcome suggestions and recommendations.

Of course, if you are a book dealer and would like to sell my print editions, please contact me or go through whatever distribution connections you have with Amazon. And, if you sell books, I would be happy to discuss a book signing and/or reading with you.

Hasta luego. Please leave any comments, thoughts, suggestions, and recommendations below.

 

 

Update of August 13, 2020: Kindle Keywords

Phil Slattery portrait
Phil Slattery
March, 2015

Since Tuesday, I have spent some time trying to improve my book sales by using keywords better on my Amazon site.

When I set up the site, I saw that they had seven fields for seven words up to fifty characters long. Mistakenly, I thought you could have only seven keywords, I feel like such a dummy now.

I read two articles today: 7 KINDLE KEYWORDS: USE ALL 50 CHARACTERS OR NOT?  and Make Your Book More Discoverable with Keywords. What I took away from these and what I decided to do are two different things.

Below are the things I decided to do. What I took away is not as important as I what I decided to do, so I won’t bother you with that.

First, for Kindlepreneurs, jam as many words into each of the seven boxes Amazon gives you. The maximum number of characters is fifty. I did not see anything that said the words have to be separated by commas.

For keywords, choose words that are not in your title or description. This makes sense because that would be redundant.

Google search engines put more emphasis on the titles and description than keywords. So, maybe it would be good to put any words you would use as keywords in the title and/or description.

Sometimes it might be useful to think of an exact phrase that someone would use in searching for your book and put that in as a keyword. Google search engines sometimes look for that.

I tried to think of as many keywords as I could for my books, but after a few, my imagination was crapping out on me. I came up with an idea to help with this though. This is something not taught in either of the two articles I mentioned. I would think of a word describing the essence of my book, something that people might search for, and looked up its synonyms on line. My reasoning is that words have nuances and the meaning and nuances may vary somewhat from speaker to speaker. For example, someone wanting to read my book Diabolical: Three Stories of Jack Thurston and Revenge (I may change this title to make it more marketable), the primary theme of this book is evil. Thesaurus.com gives 48 synonyms for evil. Therefore, I selected several keywords from this list trying to choose one used widely today such as: wicked, malevolent, depravity, misery, suffering, etc.  Then I moved on to another descriptive word and its synonyms.  I changed all my keywords on Tuesday and still haven’t seen any results, but it is only Thursday.

Try out some of the suggestions and let me know how they work out for you. Leave any recommendations of your own in the comment box below.

Hasta luego.

 

 

Update, December 5, 2019: The Scent and Other Stories and X-Ray

New Cover for The Scent and Other Stories
New cover as of November 21, 2019.

On Thursday the 5th, I made use of a new Kindle author’s feature called X-Ray. X-Ray links characters and terms in an author’s work to either links (written by the author) or to Wikipedia Articles about the character/term. It is very easy to use. An author goes to his/her KDP page for the work and selects a button to enable X-Ray. After a short time of a half-hour or longer, when the author comes back to that KDP book, a drop-down menu of characters and terms from the work are displayed. The author goes through each and decides whether to include that character/term among the links, choosing a radio button for his/her choice. He/she can then either write a short description of the character/term or select a Wikipedia article on it. After all characters and terms have been reviewed, the author can publish the ones chosen. Then, after about a half-hour or so, links will appear in the Kindle ebook, which a reader can click and which will take him/her to the author’s or the Wikipedia article.

I think this is a neat service to provide to readers. It is also something an author can advertise about his/her works, which may give an advantage over non-X-Ray-enabled works in the marketplace. Simply writing an article about it, as I have done here, will garner a little more publicity for the author.

I tested this on The Scent and Other Stories tonight. Get an e-copy when you can and check it out. You can purchase a copy from Amazon at anytime or you can wait until Christmas Eve, which, if I recall correctly, is the next time that The Scent and Other Stories is offered free.

If you are a Kindle author, be certain to check out this new feature.

I will be doing this for my other works as time permits.

Hasta luego.

Update on My Blog & #Marketing Strategy. 

If you keep up with my website and social media posts, note that I have changed my website on most from this WordPress site to my author’s page at Amazon.  This is simply so that readers have a direct link to where they can purchase my works. I will still blog from here and my posts will show up on the Author’s page.