Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

Starting today and probably for at least the next couple weeks, I will be testing advertising my works at different frequencies to see how that will affect book sales.  Today, you will see the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers. What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

Starting today and probably for at least the next couple weeks, I will be testing advertising my works at different frequencies to see how that will affect book sales.  Today, you will see the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers. What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

Starting today and probably for at least the next couple weeks, I will be testing advertising my works at different frequencies to see how that will affect book sales.  Today, you will see the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers. What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Jorge Oscar Rossi’s “Archetypal Horror: H.P. Lovecraft and Carl Gustav Jung”

Cthulhu

I ran across an interesting article today at http://www.quintadimension.com/article66.html, entitled “Archetypal Horror:  H.P. Lovecraft and Carl Gustav Jung”.  It was written by Jorge Oscar Rossi, an Argentinian writer of science fiction (and fantastic literature in general), and published on December, 8, 2000.  Please note that the article and his autobiography are in Spanish.

I am no master of Spanish, having had only two years in college and some practical, albeit frequent, experience in Texas and Mexico over the last twenty years.   However, Señor Rossi’s article is well-written and relatively easy reading, so that I feel I caught the gist of it, if not all the nuances.

His main point (and anyone with a better knowledge of Spanish than I, including Señor Rossi, may correct me if I am wrong) is that Lovecraft’s ancient gods of the Cthulhu mythos represent archetypal forms of horror in the Jungian sense of “archetype”.

If you have a basic comprehension of Spanish, the article is quite intriguing and worth taking a shot at reading.

If nothing esle, the article will help you view the poster above from another perspective: what is the meaning of the poster if the creature above symbolizes archetypal fears shared by everyone?

Thoughts?  Comments?