Marketing Test

Phil Slattery, 2015

Starting today and probably for at least the next couple weeks, I will be testing advertising my works at different frequencies to see how that will affect book sales.  Today, you will see the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers. What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

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