New Banner for LinkedIn

Banner for LinkedIn
New Banner for LinkedIn as of August 19, 2020

I have been in the marketing/publicity mode for Shadows and Stars tonight, so in addition to my new Twitter banner, I also designed one for my LinkedIn page. I downloaded the background image from Pexels.com, where you can get high-quality, royalty/fee-free, public domain images.

New Banner for LinkedIn

Banner for LinkedIn
New Banner for LinkedIn as of August 19, 2020

I have been in the marketing/publicity mode for Shadows and Stars tonight, so in addition to my new Twitter banner, I also designed one for my LinkedIn page. I downloaded the background image from Pexels.com, where you can get high-quality, royalty/fee-free, public domain images.

Ad for A Tale of Hell

Ad for A Tale of Hell
New ad created August 19, 2020.

As I mentioned yesterday, four of my flash horror stories I have been accepted for publication in Ezine 51. The publishers have also offered to run a full-page ad in the issue for a very reasonable $10. I have submitted the ad shown. Let me know what you think of it. I will use it again as the opportunity arises.

Sirens Call required that the ad be 1100 px x 850. This did permit me to use only the painting, because the text would cover too much of it. Therefore I shrunk the painting down on Pixlr E and filled the background with black so that the painting would appear to be coming out of the darkness, which is appropriate for Hell. It’s like you are looking through the smoke and darkness to see the fight. It also allows all the other colors to appear bright.

The most important text was the book title, particularly “A Tale of Hell” since that carries the most impact and with the painting conveys in an instant the most important emotions and archetypal ideas the book conveys. So I made that the biggest text in white to stand out the most against a dark background. I was trying to give the ad a three-dimensional feel.  Then of course I put the remainder of the title in white but smaller. I lined it up so that it didn’t cover the faces of the figures behind it. This also gives the title a feel of hanging out in the air as you watch the fight and the people and demon behind it. People’s vision and attention key on faces, so it’s important not to cover those.

The next most important text I put in yellow.

I put my own name in red and rather small, so that it doesn’t detract from the fight, but is still well visible yet almost blends into the background.

I used Pixlr E to make the ad and chose the fonts from there. I wanted the title to pop out like a movie title and to have a feel that it might be used on a sign in Hell so I chose a font that is more formal, something that looks like it was made by a professional. For the yellow text I chose something that would look like it might be found scrawled on a wall in Hell. Not using the same font as I did for the title makes it stand out more from the rest of the text. I chose a simple, narrow font for my name, so that it would stand out from the other text, yet it would be quite legible.

I found out just now that Siren’s Call accepted the ad. It will run in their Fall/Halloween issue.

Many heartfelt thanks to Siren’s Call for both publishing my works and my ad.

Poster for Midland County, TX, Spelling Bee

Poster
My new promotional poster, which I will probably use a lot in the future.

My wife, who is a fourth grade teacher in Midland, TX, has asked me to be a judge of their county spelling bee. Of course, I readily accepted. When I was in about the 4th grade, I took eighth place in our county spelling bee in Franklin County, KY. In fact I think I placed eighth or something similar two years in a row.

You’ll note on the poster that my book covers are the old ones I just replaced, except for Shadows and Stars, of course. Fran wisely decided that most of the new covers are not suitable for fourth grade or for any elementary grade for that matter.  She also used an older photo of me, which makes me seem more professional than the one I frequently use now.

In any case, my wife, Francene, designed this beautiful poster to promote me and my qualifications to be a spelling bee judge. The bee takes place on January 24. I will keep you posted as to how it goes.

Hasta Luego.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.

Marketing Test

Phil Slattery, 2015

For at least the next few weeks, I will be testing advertising my works at various times to see how that will affect book sales.  For example, you probably saw the same announcements for Diabolical and Alien Embrace at least four times (every six hours) each on a few days, sometimes in sequence, to see if that not only affects sales in the US, but around the globe as well. My followers in other countries occasionally purchase a work, but I have to ask myself if this is because of the difference in time zones and because I have been making announcements only once per day. For example, if I announce a book is available at 8:00 eastern standard time (EST) in the US, which is an optimal time to advertise in the US, that announcement reaches people in India around 5:30 pm, which may or may not be a time when the announcement will reach the most viewers.

What gave me this ideas is noticing that since I have started advertising my works once per day at 8:00 EST, my readership in India has picked up. Therefore, I am experimenting to determine the optimal times to reach a worldwide audience.

Unfortunately, this will clutter this website with the same repeated ads, so I will run these multiple ads only sporadically.  I will not be doing this every day.

You will also start seeing the occasional article in another language as part of the effort to reach a global audience.  This articles will be most likely be in German, French, or Spanish, all of which I can speak or read to some degree.  A translation may or may not be provided.