The Importance of a Good Title/Business Name in Marketing

Phil Slattery portrait

Phil Slattery
March, 2015

As you may know, I am exploring marketing and publicity primarily as it pertains to books. You may also know that I dabble in the stock market. Today, on Ameritrade, I found a business that demonstrates why choosing a good name for your business or a good title for your book is important. Bear in mind that I have no knowledge of this company’s products and as to whether they are good or bad. They may be top of the line and on the cutting edge of their field, but you cannot tell that by the name. The blurb below is taken from Ameritrade.

Holy Crap Brands Inc 

Based in Canada
Company profile: Holy Crap Brands Inc. is a Canada-based company that provides breakfast cereal and related food products. The Company produces and sells cereal from its Gibsons, BC facility.
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