As you may know, I am exploring marketing and publicity primarily as it pertains to books. You may also know that I dabble in the stock market. Today, on Ameritrade, I found a business that demonstrates why choosing a good name for your business or a good title for your book is important. Bear in mind that I have no knowledge of this company’s products and as to whether they are good or bad. They may be top of the line and on the cutting edge of their field, but you cannot tell that by the name. The blurb below is taken from Ameritrade.

Holy Crap Brands Inc 

Author: Phil Slattery

Publisher, Rural Fiction Magazine; publisher, The Chamber Magazine; founder, the Farmington Writers Circle. I have written short stories and poetry for many years. In my careers as a Naval officer and in the federal government, I have written thousands of documents of many types. I am currently working on a second edition for my poetry collection and a few novels. View all posts by Phil Slattery