In Dark Whispers Of A Serial Killer, Agnes Varona Oquendo crafts a compelling tale. A tale that draws the reader in, moving from page to page as Agnes takes us not only into the mind of a serial killer, but also into the minds of the victims. There are many points in the story which […]
The small circle is her life problems spins off tight, society dispirited of what she is, she observed the way , a life of positive ray, A firefly came through the spin circle , Gave her lights and touched her soul, glory of her life started with desire Chasing up the firefly in different ways […]
Study the marketing strategy and tactics of this article for a moment, then read my analysis following it.
In these times, reality is getting to us all. Take a little sexual escape into a fantasy world which only Scono Sciuto can conjure. Are these wildly erotic tales based upon many people, or one special muse? Scono has yet to tell. Click the picture below and read a free sample, then hit purchase and […]
Let me be clear about something right off the bat: I have never read this book and probably never will read it simply because it is in a genre whose books generally don’t appeal to me. That said, I have nothing against this book or its author and, as far as I know, she might be the next Nobel laureate for literature. I just want to take a look at how it’s marketed in this instance. The fact that in spite of its genre it grabbed my attention is what intrigues me.
I strive to make my collections’ covers striking to gain the reader’s attention as he/she is scrolling through Amazon. For that reason I am now leaning toward very dramatic covers like on A Tale of Hell and Other Works of Horror. Another style I favor is a close-up of a full-color face looking directly at the reader. See the cover of The Scent and Other Stories: The Dark Side of Love. From what I can gather from a few sources, the human mind has evolved to remember faces and their expressions and to pay particular attention to them. So having a cover of a face looking directly at the reader will probably be more memorable and more attention-grabbing than a painting of two lovers looking into each other’s eyes, particularly if the person on the cover is attractive to the reader.
This is what I find interesting about this ad:
Its bright, single color, pink, that is often associated with femininity overwhelms the reader while conveying a single, unstated message: This book is about things feminine. It is a not-so-subtle use of a common symbol that overwhelms the readers as soon as the page is opened.
The titles are in what could be described as a very feminine handwriting, again hitting the reader with the idea of femininity.
The stark contrast in colors, tones, and shades of the woman’s body with the text. However, white is a color used to link the two together. Not only is it used for the headlines and text, but it is also subtly used in the highlights of the woman’s body.
Obviously, the woman is young and beautiful and sexually very attractive to probably a very large percentage of the population whether male or female. The photo is also very teasing as the woman’s hand and arm cover the public area and breasts.
The print of the text is small. So to read it, one has to draw closer to the ad (at least at my age), which, depending on your sexual orientation, may or may not be an unpleasant experience.
If you click on the ad, you will be taken to a sample of the book. Getting the reader hooked into the story with the first few, if not the very first line is crucially important in marketing books.
One one has gone to the sample text, the sample is not brief and gives the reader a good taste of what reading the entire book will be like.
Note this not an ad designed for the Internet, this is the front, spine, and back of the book. This bright pink will definitely make it stand out from all the other books on its shelf, whether the reader can see only the spine and particularly if the reader sees the entire front cover.
All this being said, the one recommendation I have as to how to improve the marketing of this book is to make the print on the spine much larger. As it is, the reader’s attention will not be grabbed by the title “Embrace the Wild Fantasies”, because the print is simply too small to be noticeable, whereas a dramatic title like that would grab anyone’s attention if it can be seen. Likewise, the author’s name should be larger on the spine. Occasionally, I will walk through a bookstore looking over the stacks and asking myself about what makes any one book stand out from the rest, particularly if all I can see of it is the spine, which is what anyone sees of the majority of the books in a bookstore. What I have found is an interesting methodology for publicizing a book when one can see only its spine: if the author is famous, his/her name is in much larger, clearer font than the title. If the author is not well known, the title is in larger, clearer font than the author’s name. I suppose this is because the name of a well-known author will attract the reader, who can then read the title. On the other hand, if an author is not well-known, then it’s up to a dramatic, intriguing title to attract the reader.
Anyway, that’s my analysis for now. Let me know what you think in the comments. Don’t forget to hit the like button and to subscribe to this website. And, for God’s sake, don’t forget to visit my Amazon author’s page and check out the selection of my works.
Composing e-books can be a more cost effective methods to promote your work while being environmentally friendly at the same time. If you are meaning to go far for yourself as a writer, then possibly composing e-books is something you might like to attempt. If you have had no luck in the pieces you have…
“Death was the only absolute value in my world. Lose life and one would lose nothing again forever… Death was far more certain than God, and with death there would be no longer the daily possibility of love dying. The nightmare of a future of boredom and indifference would lift. I could never have been […]
This means that it will no longer be occasionally free on Amazon. The last two days it will be offered free will be on July 4 and July 31. My KDP Select term for A Tale of Hell… ends August 4. It will continue to be offered as an e-book on Amazon however. My other books will also continue to offered on Amazon and, as in the past, they will also be free at most five days out of every ninety in accordance with the KDP Select program.
Although I will rarely be able to give out free copies of A Tale of Hell… once with IngramSpark, I have great hopes of expanding my distribution (or at least make it available) to approximately 40,000 book outlets worldwide in addition to Amazon. I often time the advertising of my works on my website to correlate with the most heavily populated time zones worldwide in an effort to expand sales worldwide. For example, I might time an announcement so that it appears in the evening in Germany, India, or Australia just after people are getting off work, settling in for the day, and maybe checking their social media.
I have also not been happy with the quality of the printed versions of my works at Amazon. They are simply cheap in appearance as well as in price. I hope to produce a much higher quality work at IngramSpark. Another factor is that the Amazon hard copy price of $53 is outrageous. In my humble opinion, this is just to drive sales over to Kindle, where production costs for several thousand electrons are undoubtedly very close to nil.
The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.
Don’t get me wrong. Publishing with Amazon has been a good experience. I will continue to publish some works there, but I need to expand. Very few people buy e-books of my works. I think one major reason for this is because not everyone has a Kindle or is interested in getting a Kindle, even if it’s simply a link to their laptop (one of which I have). However, no one needs a tablet or computer to read a book. Probably the most high-tech piece of equipment you would need to read a book is a pair of eyeglasses or a magnifying glass.
Of course, every publishing house or platform has its strengths and weakness. Amazon has some of each and IngramSpark does as well. After having been with Amazon for a few years, I would like to see how the rest of the publishing world is living.
I will take advantage of this opportunity to tweak A Tale of Hell… and produce a second edition, maybe with a few added features.
Anyway, I will provide updates on progress. I hope to A Tale of Hell… ready to go by August 4.
In this simple short article, I will show you detailed how to develop your own e-book. Action 1: Open your HTML editor (Dreamweaver, FrontPage or etc); if you do not have one, go to online search engine and type, “totally free online editor WYSIWYG”. Step 2: Type your message or concept into your HTML editor…
On a special day, breathe we found Of course yes, we must have cried We did not know when we were born Worries were not ours, we were young. As life may, we followed the tide And do not know when we will die Though some may luckily bid bye The channel of tears never […]
What inspired you to write Through the Eyes of a Single Mother? I’ve always enjoyed writing, I have journals filled with my thoughts and encouragement to myself in my darkest hours. My only sister died 13 years ago and it was my goal to write her story. With each sentence there was a tear and […]
Oleathia “Butta B-Rocka” Robinson has been diligently putting in work across markets and borders. She is a International Touring Artist, Songwriter, Amazon Best Selling Author of Fear of Failure, Fear of Not Trying, Editor n Chief of Defiant Ones Teen Magazine, Podcast Host, Published Model and Actress. Playwright of the stage play “I Cheated So […]
I’m from the South. I’ve been drinking sweet tea since I have been alive, but I’ve only started drinking other kinds of tea in the past few years. I started drinking tea for its health benefits, but I’ve really enjoy trying and experimenting. Here is a list of my top favorites. Chai Tea Chai tea […]
Feeling nothing of consequence It takes a lot of effort to be normal I’m living with hail inside my head and I walk on rainbows with my eyes closed The reckoning wipes clean all that I cherish All that I’m left with are blindspots I become a shadow of a cyclone A…
“May you live in interesting times.” — Chinese Curse As a child, Alexander The Great was forced by one of his tutors to wake up every morning and go for a swim in a nearby river. Imagine someone waking you up before sunrise and forcing you to spend an hour in freezing cold water. Yet, after […]
Do not go gentle into that good night,Old age should burn and rave at close of day;Rage, rage against the dying of the light. The first stanza opens with the speaker pleading to his dying father not to give up. He requests him to keep fighting, to keep burning and raving even when the day […]
We never really got over the typewriter. Yes, we have shiny laptops now that weigh less than two pounds apiece, sleek machines that allow you to write as much as you want, that can eradicate your mistakes at the touch of a button. But there’s something about typewriters! Maybe it’s the satisfying clack of the…