Ad for A Tale of Hell

Ad for A Tale of Hell

New ad created August 19, 2020.

As I mentioned yesterday, four of my flash horror stories I have been accepted for publication in Ezine 51. The publishers have also offered to run a full-page ad in the issue for a very reasonable $10. I have submitted the ad shown. Let me know what you think of it. I will use it again as the opportunity arises.

Sirens Call required that the ad be 1100 px x 850. This did permit me to use only the painting, because the text would cover too much of it. Therefore I shrunk the painting down on Pixlr E and filled the background with black so that the painting would appear to be coming out of the darkness, which is appropriate for Hell. It’s like you are looking through the smoke and darkness to see the fight. It also allows all the other colors to appear bright.

The most important text was the book title, particularly “A Tale of Hell” since that carries the most impact and with the painting conveys in an instant the most important emotions and archetypal ideas the book conveys. So I made that the biggest text in white to stand out the most against a dark background. I was trying to give the ad a three-dimensional feel.  Then of course I put the remainder of the title in white but smaller. I lined it up so that it didn’t cover the faces of the figures behind it. This also gives the title a feel of hanging out in the air as you watch the fight and the people and demon behind it. People’s vision and attention key on faces, so it’s important not to cover those.

The next most important text I put in yellow.

I put my own name in red and rather small, so that it doesn’t detract from the fight, but is still well visible yet almost blends into the background.

I used Pixlr E to make the ad and chose the fonts from there. I wanted the title to pop out like a movie title and to have a feel that it might be used on a sign in Hell so I chose a font that is more formal, something that looks like it was made by a professional. For the yellow text I chose something that would look like it might be found scrawled on a wall in Hell. Not using the same font as I did for the title makes it stand out more from the rest of the text. I chose a simple, narrow font for my name, so that it would stand out from the other text, yet it would be quite legible.

I found out just now that Siren’s Call accepted the ad. It will run in their Fall/Halloween issue.

Many heartfelt thanks to Siren’s Call for both publishing my works and my ad.

The New Print Edition of A Tale of Hell… IS OUT and Costs $14.95.

Cover for New Print Edition of A Tale of Hell

Cover for New Print Edition of A Tale of Hell and Other Works of Horror

The new print edition of A Tale of Hell and Other Works of Horror is out at a much reduced price of $14.95.

The original print edition of A Tale of Hell and Other Works of Horror has been prohibitively expensive from the start. I recently decided to change that. Producing a new edition also gives me a chance to come out with an improved cover design. I was new at publishing with Amazon when I first published ATOH and my cover design came out as less than exciting.

One of the mistakes I made with the original print edition was that I chose the option for full color printing thinking this applied to the cover.  Full color printing is always expensive, so I wasn’t surprised when the price came out at $53.99 and didn’t know any better. However, as I came to find out later, that option was for color interior pages. Amazon bases the printing cost on number of interior pages and whether the interior is in color or black and white. I found out that the cover can be color without affecting the printing cost so long as the interior pages are B/W. For example, when I published Click in print, its cover was in color, but the price was very reasonable (and still is).

I have been working on a second edition to bring down the price to something reasonable. Republishing it also gives me an opportunity to expand the distribution to brick and mortar stores by using Amazon’s expanded distribution, which I did not take advantage of initially. However, the important changes for the reader are that the price will be reduced considerably: down to $14.95 from $53.99 and finding a print edition should be easier. Note that A Tale of Hell… is about 300 pages long, so $14.95 is not unreasonable for a book of that length.

The new cover is similar to the Kindle edition (as I just love that painting by Adolphe Bougereau) but is modified slightly to conform to the limited formats available for Amazon print books.

Get yours asap.

Photoshopped painting of the Mona Lisa by Leonardo Da Vinci wearing a medical face mask to prevent spreading COVID-19/Coronavirus

Prevent the spread of the Coronavirus/COVID-19.