The Importance of a Good Title/Business Name in Marketing

Phil Slattery portrait

Phil Slattery
March, 2015

As you may know, I am exploring marketing and publicity primarily as it pertains to books. You may also know that I dabble in the stock market. Today, on Ameritrade, I found a business that demonstrates why choosing a good name for your business or a good title for your book is important. Bear in mind that I have no knowledge of this company’s products and as to whether they are good or bad. They may be top of the line and on the cutting edge of their field, but you cannot tell that by the name. The blurb below is taken from Ameritrade.

Holy Crap Brands Inc 

Based in Canada
Company profile: Holy Crap Brands Inc. is a Canada-based company that provides breakfast cereal and related food products. The Company produces and sells cereal from its Gibsons, BC facility.
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“A Tale of Hell and Other Works of Horror” is Available on Amazon Kindle

The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.

The new cover for A Tale of Hell and Other Works of Horror as of November 15, 2019.

My e-book collection of my horror shorts A Tale of Hell and Other Works of Horror” is available on Amazon Kindle.  For your copy, go to my Amazon author’s page (amazon.com/author/philslattery) where you can find links to my other works as well.

In this collection of published and previously unpublished stories of horror, I offer a look into the minds of people who perpetrate horrors, from acts of stupidity with unintended results to cold-hearted revenge to pure enjoyment to complete indifference. Settings range from 17th-century France in the heart of the werewolf trials to the resurrection of the Aztec black arts to a medicine man’s revenge in the Old West to the depths of Hell to mob vengeance and modern day necromancy to sociopathic serial killers and on to alien worlds in the distant future.

Don’t forget to show your appreciation for these tales by leaving a review on Amazon, Goodreads, or other social media.

P.S. Winn gave the collection four stars on Amazon, calling it “Great variety”, and commented: “The author has given readers a fantastic collection of varied horror stories. Short stories, flash fiction and even shorter micro fiction tales are included in a collection that might have readers keeping their lights on. I have read other books by this author and love the writing style and the way his words draw one into the tales.”

Comments on previously published stories (which are only a part of those in this collection) include:

Jay Manning, editor of Midnight Times commented in its Spring, 2006 issue: “Wolfsheim” is basically a traditional horror story that tells the tale of a small European village confronted by the threat of werewolves. If you like stories about lycans, you definitely need to check this one out. Great stuff.”

Publisher Charlie Fish of Fiction on the Web summarizes A “Tale of Hell” as a “… chilling vision of hell”. Other comments on “A Tale of Hell” from readers of Fiction on the Web:

“An intense and well paced story, cleverly leading the reader up a number of garden paths before Jack’s reality finally clarifies and appears in all its horror. The writing is focused and spare as Jack’s malevolent characteristics and idiosyncrasies manifest themselves…Overall a strong tale that lingers in the imagination…”

“brilliantly descriptive piece on man´s apparently unstoppable descent, literally into hell,…”

” Enjoyed this story. I thought it was nicely written. Started with a familiar vision of hell, but added several unique treatments; kept me interested in how it all would end. Thanks”

Publisher Charlie Fish of Fiction on the Web summarizes “Dream Warrior” as a “…powerful revenge epic about a man who visits his Mexican grandfather for spiritual guidance after a violent crime results in the death if his fiancée”. Fiction on the Web readers commented:

“quite literally a rite of passage, mystical and with an interesting payoff, one which Miguel may have to reckon with in time. some very good writing and characterisation. well done”

“…this is a rite of passage, complex and rich with significance. The cultural invocations are vivid and intense, the work of a writer in his/her full stride. The future for Miguel, who knows? The readers interest is fully engaged with what is to come…”

“Really enjoyed the story-kept me up past my bedtime reading it!”

“I loved the concept, was fascinated by the almost hallucinatory detail of legend with its fatal shadowlands.”

Reader comments on “Murder by Plastic” include:

“Chilling and brilliantly economical”

“Very well-paced and intriguing”

“Fabulous story! Five stars!”

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Don’t forget to leave a review on Amazon, Goodreads, or on other social media.

Echo: A Dystopian Science Fiction Novel — Dirty Sci-Fi Buddha

In this new environment of turmoil and chaos, my enemies have emerged from the societal woodwork, united in their hatred of yours truly. Beta Males, who hate me for my missile-pod abs and love of jiu-jitsu; Grammar Nazis, who hate me for my freewheeling linguistics; and of course Office Drones, who can’t stand the idea […]

via Echo: A Dystopian Science Fiction Novel — Dirty Sci-Fi Buddha